Apart from the traditional notion of hard power that involves quantifiable military and economic might, soft power as a facet of power has found political resonance in the realm of international relations in recent decades. Pioneered by Harvard scholar Joseph Nye, soft power is a non-coercive facet of power that has become increasingly important in maintaining hegemony in the world. Soft power entails the art of subtly influencing outcomes by shaping the preferences of other countries and actors outside your own country via the tactics of attraction, appeal, and persuasion.
Tag: Soft Power
India’s Soft Power and Cultural Diplomacy
In modern era, India’s journey to leverage its soft power capital, which had begun influencing its interactions with foreign states and societies even during the colonisation phase. Intellectual and radical interactions of luminaries like Swami Vivekananda, Tagore, MN Roy signalled an intrepid internationalism in their minds. To quote Gandhi, “I want the culture of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any”. As one of the few uninterrupted surviving civilisations, with its unique values and worldview, India offered new meanings to concepts like war, peace, power, religion, and similar others.