Helmed by Mohit Suri and starring fresh faces Ahaan Panday and Aneet Padda, the July 2025 launch of Saiyara defied the conventions of Bollywood. Despite lacking star power, connections to well-known franchises, the film impressively garnered nearly ₹200 crore within just nine days of its release, cultivating a garnered acclaim as one of the year’s best emotionally resonant cinematic experiences. This outcome was not a mere coincidence; it stemmed from astute marketing strategies rooted in behavioural science, emotional branding, and a digital-first approach to communication. The movie’s return on investment transcends mere financial gain; it encapsulates a profound experience.