When the “America First” trade policy was declared by U.S. President Donald Trump in his previous term, he framed it as a move to protect U.S. workers from what he labeled unfair foreign competition. India, even as a long-time U.S. ally, found itself squarely in the crosshairs. Trump claimed that India charged high tariffs on American products while gaining preferential entry into U.S. markets. Such a disparity, he said, required a corrective measure. The tariffs did not come as a blanket measure initially but were developed incrementally through a series of increments.
Tag: Economics
Saiyaara: The Bollywood’s Enlightening Star Redefining the Marketing Imagination
Helmed by Mohit Suri and starring fresh faces Ahaan Panday and Aneet Padda, the July 2025 launch of Saiyara defied the conventions of Bollywood. Despite lacking star power, connections to well-known franchises, the film impressively garnered nearly ₹200 crore within just nine days of its release, cultivating a garnered acclaim as one of the year’s best emotionally resonant cinematic experiences. This outcome was not a mere coincidence; it stemmed from astute marketing strategies rooted in behavioural science, emotional branding, and a digital-first approach to communication. The movie’s return on investment transcends mere financial gain; it encapsulates a profound experience.
Atmanirbhar Bharat: Reforms for Empowering India’s Defence Ecosystem
Since its inception, the term “Atmanirbhar Bharat” that literally translates to Self-Reliant India has increasingly become the symbol of India’s growing economic self-sufficiency, manufacturing prowess and holistic national development and India’s defence manufacturing sector has been pioneering the actualisation of the vision like no other. With indigenous defence production skyrocketing to record high of ₹ 23,622 crore in 2024-25, that marks a growth of 12.04% over 2023-24, India’s defence ecosystem stands as testament to the remarkable shift that the industry has undergone from heavy dependence in the post-independence era to a growing indigenous industrial base, in recent years.
Can Behavioural Economics Promote Healthier Lifestyle?
Behavioural economics, which integrates insights from psychology to understand deviations from rational decision-making, has been instrumental in refining strategies for promoting healthier lifestyle choices in the current global health landscape. As worldwide rates of chronic diseases like obesity, diabetes, and cardiovascular conditions continue to rise, there is a pressing need for effective health interventions that can address these issues at both individual and societal levels.